Serif Normal Jures 1 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, magazines, book titles, luxury branding, luxury, formal, classic, dramatic, elegance, prestige, editorial impact, modern classic, didone-like, hairline, crisp, refined, high-waist.
A refined serif with sharply tapered hairlines and dominant vertical stems, creating a pronounced thick–thin rhythm. Serifs are thin and crisp with a clean, modern cut, while curves are smooth and tightly controlled, giving round letters a polished, slightly formal stance. Proportions skew wider in many capitals with generous internal counters, and the overall spacing feels open and steady, helping large text breathe without losing structure. Lowercase forms keep a conventional build with a moderate x-height, compact joins, and delicate terminals that emphasize the contrast.
Best suited to editorial layouts, magazine headlines, and title typography where its contrast and crisp detailing can be appreciated. It can also support refined branding and packaging work that benefits from a formal, premium voice, and works well for pull quotes and large-scale typographic moments.
The font projects an elegant, high-fashion sensibility with a cool, authoritative tone. Its bright contrast and crisp serifs evoke magazine typography, luxury branding, and classic bookish formality, reading as composed and deliberate rather than casual.
The design appears intended to deliver a modern, high-contrast serif voice that feels traditional in structure but contemporary in finish. It prioritizes elegance and visual drama through hairline detailing, controlled curves, and confident, open proportions for display-led typography.
In the sample text, the high contrast becomes especially striking at display sizes, where hairlines stay prominent and the vertical stress reads clearly. Numerals follow the same refined contrast and appear designed to sit comfortably alongside caps in headlines and editorial settings.