Sans Superellipse Haror 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'DIN Next', 'DIN Next Arabic', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype and 'Hoxton North' and 'Knul' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, confident, friendly, technical, utilitarian, impact, clarity, modernity, approachability, distinct geometry, rounded corners, superelliptical, compact, crisp, high contrast (black/wh).
A heavy, clean sans with superelliptical construction: rounded-rectangle bowls, softened corners, and mostly straight terminals. Curves are controlled and geometric, with a compact rhythm and consistent stroke presence across letters and numerals. Counters are relatively tight for the weight, while apertures (notably in C, S, and e) stay open enough to read clearly. Uppercase forms are broad and sturdy; lowercase is simple and workmanlike with single-storey a and g, tall ascenders, and short, blocky joins.
Best suited for display roles where a strong, compact sans is needed: headlines, logos, packaging, and poster typography. The sturdy letterforms and simplified shapes also work well for short UI labels, navigation, and signage-style applications at medium to large sizes.
The overall tone feels modern and matter-of-fact, balancing approachability from the rounded geometry with authority from the dense, dark color. It reads as confident and functional rather than expressive, with a contemporary, slightly tech-forward flavor.
The design appears intended to deliver a contemporary geometric voice with softened edges—prioritizing impact and clarity while maintaining a friendly, rounded-rectangle aesthetic that differentiates it from purely circular geometric sans styles.
Round forms like O, Q, and 0 lean toward rounded-rectangle silhouettes rather than true circles, giving the design a distinctive, engineered profile. The numerals are bold and clear, with simple shapes and large presence suited to prominent settings.