Sans Normal Esri 2 is a very light, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, airy, refined, modern, elegant, minimal, minimalism, elegance, modernity, precision, luxury, monoline, geometric, rounded, open counters, high aperture.
This typeface is built from extremely slender, monoline strokes with generous spacing and smooth, rounded geometry. Curves read as clean circular arcs, while straight strokes stay crisp and unbracketed, creating a delicate, precise rhythm. Uppercase forms are broad and open, with simplified construction (notably in E/F/T) and soft terminals that avoid sharp aggression. Lowercase follows the same minimalist logic, with single-storey forms and light, continuous strokes that emphasize clarity over texture; numerals are similarly streamlined and drawn with large, open bowls.
Best suited to display settings such as headlines, brand marks, luxury and beauty packaging, and editorial pull quotes where its thin strokes and generous proportions can breathe. It can work for short passages in controlled layouts with ample size and leading, but it is strongest when used to create a light, sophisticated typographic atmosphere.
The overall tone is quiet, polished, and contemporary, with a fashion-leaning restraint. Its thin strokes and open shapes convey sophistication and calm rather than warmth or playfulness, giving layouts a light, gallery-like presence.
The design appears intended to deliver a minimal, geometric sans voice with a distinctly delicate presence. By prioritizing smooth circular construction, open counters, and uniform hairline strokes, it aims to provide an elegant, modern option for high-end visual identities and spacious editorial design.
At text sizes the hairline weight makes whitespace and line spacing a prominent part of the design, while larger sizes highlight the elegant geometry and consistent curve logic. Round letters (O/Q/0 and bowls in b/d/p/q) anchor the design, while angular letters (A/V/W/X/Y/Z) add a fine, structural contrast without increasing visual weight.