Serif Normal Polej 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Mikaway' by Berthold, 'FF Kievit Serif' by FontFont, 'Georgia Pro' by Microsoft, 'Riccione Serial' by SoftMaker, and 'TS Riccione' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, classic, authoritative, formal, literary, display impact, classic tone, editorial voice, formal branding, bracketed, ball terminals, sculpted, calligraphic, robust.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms are broad and steady, with a strongly modeled, slightly calligraphic construction that shows in the angled stress and tapered joins. Terminals often finish in rounded or teardrop shapes, and counters are generous, giving the heavy strokes room to breathe. Overall spacing feels comfortable for display sizes, with a weighty presence and clear, traditional proportions.
This font is well suited to headlines, deck copy, pull quotes, and other editorial display roles where strong contrast and serif detail can shine. It can also work for book covers and formal branding applications that benefit from a classic, confident typographic voice.
The tone is classic and authoritative, evoking editorial typography and traditional publishing. Its strong contrast and sculpted details read as formal and established, with a touch of old-style warmth from the rounded terminals.
The design appears intended as a traditional text-serif interpretation optimized for impactful display: high contrast, sculpted serifs, and expressive terminals that project authority while maintaining a familiar, bookish rhythm.
In the sample text, the thick hairline transitions and teardrop terminals become a defining texture, especially in curved letters and punctuation. The numerals follow the same high-contrast, traditional model, pairing well with headline settings and emphasis typography.