Serif Normal Luleh 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Alkes' and 'Plush' by Fontfabric and 'Epica Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, editorial, book covers, packaging, posters, traditional, literary, authoritative, old-style, strong text color, classic appeal, print character, headline impact, bracketed, flared serifs, ink-trap feel, soft joins, rounded terminals.
A robust serif with generously weighted stems, rounded/bracketed serifs, and subtly flared terminals that give the forms a carved, inked quality. Counters are open and bowl shapes are broad, while joins and curves show soft transitions rather than sharp mechanical construction. The overall texture is dark and steady, with slight organic irregularities in stroke endings and serif shaping that keep lines of text lively without looking distressed.
It works well where a strong serif voice is needed—editorial headlines, book and magazine titling, and attention-getting pull quotes. The dense color and pronounced serifs also suit packaging and posters, especially in short-to-medium text settings where character and authority are priorities.
The font reads as confident and traditional, with a classic bookish tone and a hint of old-world warmth. Its sturdy presence and slightly rustic detailing suggest heritage printing and editorial authority rather than sleek modernity.
The design appears aimed at a conventional serif reading experience with extra weight and character for impact. It balances familiar, classical proportions with slightly softened detailing to create a distinctive, sturdy text-and-display workhorse.
Uppercase forms feel stately and compact in silhouette, while lowercase maintains clear differentiation and strong rhythm. Numerals are heavy and emphatic, matching the text color and reinforcing the face’s display-friendly density.