Print Sagum 9 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, packaging, kids, headlines, social, playful, bold, casual, friendly, handmade, handmade feel, high impact, casual tone, approachability, brushy, chunky, rounded, textured, bouncy.
A heavy, hand-drawn print style with chunky brush-like strokes and softly rounded terminals. Letterforms show visible texture and slight edge irregularities, creating an organic, marker/paint feel rather than a clean geometric build. Proportions are compact with a relatively low x-height and generous, simplified counters, and spacing feels lively with small per-glyph variations that reinforce the handmade rhythm.
Best suited to display settings where a bold, handmade voice is desirable—posters, packaging, labels, social graphics, and playful branding. It can work for short paragraphs at larger sizes, but its textured edges and compact lowercase proportions are most effective in headlines, slogans, and callouts.
The overall tone is upbeat and informal, with a warm, approachable presence that reads as playful and human. Its thick, slightly imperfect strokes add energy and a crafty charm, making text feel conversational rather than formal or technical.
The design appears intended to mimic confident hand-painted lettering with strong fill and natural variation, prioritizing personality and visual impact over strict regularity. It aims to deliver a friendly, craft-forward look that stays legible while feeling spontaneous.
Capitals are robust and simplified, while lowercase maintains a hand-lettered bounce and occasional stroke wobble that becomes more apparent in longer text. Numerals match the same painted texture and weight, keeping a consistent color across mixed content.