Serif Flared Jipu 2 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, dramatic, classic, assertive, theatrical, dynamic, display impact, stylized elegance, editorial presence, classic flair, calligraphic, wedge serif, tapered, bracketed, swashy.
A bold, high-contrast serif with a strong rightward slant and pronounced stroke modulation. Stems and diagonals taper into wedge-like, flared terminals, giving many joins a carved, chiseled feel rather than blunt endings. Curves are compact and weighty, with tight counters in letters like C, O, and e, while diagonals in A, V, W, and X show crisp, angular cuts. The rhythm is energetic and slightly irregular in texture due to varying internal shapes and the mixture of sharp wedges and rounded bowls, producing a dense, dark color in text.
Best suited to headlines, poster typography, and bold editorial settings where its contrast and wedge terminals can be appreciated at size. It can also work for branding and packaging that needs a classic-but-energetic voice, especially in short phrases or title treatments.
The overall tone is dramatic and attention-grabbing, balancing classical serif cues with a lively, calligraphic momentum. Its strong contrast and sharp terminals add a sense of urgency and flair, reading as editorial and slightly theatrical rather than quiet or neutral.
The design appears intended to deliver a forceful, display-oriented serif with calligraphic motion and flared terminals, combining traditional letterform structure with sharper, more stylized finishing. It prioritizes impact and personality through contrast, slant, and dense text color.
In longer sample lines the heavy strokes and tight counters create strong presence, but the angular wedges and slanted stress keep it from feeling static. Numerals follow the same italicized, high-contrast logic, with pronounced curves and sharp entry/exit cuts that maintain a cohesive, display-forward character.