Serif Normal Irri 10 is a light, normal width, high contrast, upright, short x-height font.
Keywords: book text, editorial, literary fiction, magazines, invitations, formal, literary, refined, traditional, classic text, print tradition, formal tone, literary voice, bracketed, calligraphic, crisp, elegant, oldstyle figures.
A refined serif with pronounced stroke contrast and sharply tapered, bracketed serifs. The letterforms show a classic, calligraphic construction: rounded bowls with a slightly diagonal stress, smooth joins, and delicate hairlines that end in crisp terminals. Proportions feel traditional with relatively tall capitals and a modest x-height, creating ample internal whitespace and a measured rhythm in text. Numerals appear as oldstyle figures with varying heights and extenders, matching the text-centric design and reinforcing a bookish texture.
Well-suited to long-form reading in books and essays, as well as magazine and journal typography where a classic serif voice is desired. It also works effectively for formal titling—chapter openers, pull quotes, and invitations—where its high-contrast detailing can be shown at comfortable sizes.
The overall tone is composed and scholarly, evoking printed literature and established editorial typography. Its crisp contrast and tapered details lend a sense of polish and ceremony without feeling ornate.
The design appears intended to deliver a conventional, text-first serif with a distinctly classical voice, balancing legibility with elegant contrast and traditional proportions for print-like typography.
In the sample text, the face maintains an even color at larger reading sizes, with lively, subtly varied silhouettes driven by the oldstyle numerals and the traditional serif modulation. The ampersand and punctuation inherit the same thin–thick logic, contributing to a cohesive, classical page feel.