Serif Normal Bonaf 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Plush' by Fontfabric (names referenced only for comparison).
Keywords: editorial, books, magazines, packaging, posters, traditional, friendly, bookish, craft, readability, warmth, classic tone, robust color, bracketed, rounded, soft serifs, generous, sturdy.
This serif presents sturdy, slightly condensed-to-regular proportions with a generous set width and clear, bracketed serifs. Strokes are weighty and confident, with moderated contrast and softly rounded joins that keep counters open and readable. Terminals and serifs tend toward blunted, gently flared shapes rather than sharp points, giving the letterforms a cushioned silhouette. The overall rhythm is steady and even, with consistent spacing and a robust color on the page.
It is well-suited to editorial layouts, book typography, and magazine text where a strong, readable serif voice is desired. The bold, cushioned shaping can also work effectively for headlines, pull quotes, and packaging or branding applications that benefit from a classic yet friendly presence.
The tone feels traditional and dependable, with a warm, approachable texture that nods to classic book and newspaper typography. Its softened details add a human, slightly rustic charm, making it feel less formal than high-contrast romans while still clearly rooted in conventional serif tradition.
The design appears intended to provide a conventional serif foundation with extra weight and softened detailing for strong legibility and a warm, familiar texture. It aims to balance traditional proportions with a sturdier, more approachable rendering for both display and text use.
Uppercase forms read authoritative and stable, while the lowercase maintains clarity through open apertures and rounded bowls. Numerals are solid and legible, matching the text weight and contributing to a cohesive, old-style editorial feel in running copy.