Sans Normal Edkej 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, posters, ui accents, modern, clean, lively, friendly, readable italic, modern utility, friendly tone, emphasis voice, oblique, humanist, open apertures, soft curves, crisp terminals.
A slanted, sans-serif design with smooth, rounded contours and a gently humanist rhythm. Strokes are even and steady, with minimal contrast and consistently crisp, angled terminals that keep the texture sharp. Counters are open and circular to slightly oval, and the overall proportions feel balanced rather than condensed, helping letters stay distinct. Uppercase forms are straightforward and geometric-leaning, while the lowercase introduces more fluidity and handwriting-like movement, especially in letters with descenders and diagonals.
Works well for editorial headlines, pull quotes, and short-to-medium passages where a lively italic voice is desirable. It can support modern branding and packaging that needs a clean but personable tone, and it’s also suitable for posters or marketing collateral where slanted typography adds momentum. In interfaces, it fits best as an accent style for emphasis rather than long-form body text.
The tone is contemporary and approachable, with an energetic forward lean that suggests motion and confidence. Its clean shapes read as professional and modern, while the softer curves keep it from feeling cold or overly technical.
Likely designed to provide a versatile italic sans with a modern, rounded skeleton and comfortable readability. The goal appears to be a balance of clarity and personality—clean enough for contemporary design systems, but with enough humanist warmth to feel expressive in display and editorial settings.
The italic construction is integral rather than a simple slant: curves and joins appear deliberately drawn for the angle, giving a cohesive flow in text. Numerals follow the same oblique, rounded logic and look suited to inline use alongside the lowercase.