Script Atlur 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, branding, quotes, greeting cards, social posts, friendly, handmade, playful, casual, warm, human touch, casual charm, approachability, handwritten realism, friendly branding, rounded, bouncy, informal, looping, brushlike.
A lively handwritten script with rounded forms, softly tapered strokes, and an elastic baseline rhythm. Letterforms lean mostly upright with subtle, inconsistent angles that enhance the hand-drawn feel. Strokes show medium contrast and occasional brushlike swelling, with generous curves and open counters; terminals are often rounded or slightly flicked. Capitals are simple and tall with minimal flourish, while lowercase letters feature compact loops and occasional joins that read more like natural handwriting than strict calligraphy.
Works well for short-to-medium text where a personable handwritten feel is desired, such as packaging, café or boutique branding, invitations, greeting cards, and pull quotes. It can also add a casual, friendly signature style to social graphics, headings, and product labels, especially at larger sizes where its stroke nuance remains clear.
The overall tone is approachable and personal, conveying a cheerful, conversational voice. Its bouncy curves and imperfect regularity feel crafted rather than mechanical, giving text a warm, human presence suitable for lighthearted or cozy messaging.
The design appears intended to emulate neat, everyday handwriting with a hint of brush movement—prioritizing charm, warmth, and legibility over formal calligraphic precision. It aims to provide a versatile script voice that feels natural in contemporary, lifestyle-oriented design.
Spacing appears airy and rhythmically uneven in a deliberate, handwritten way, helping words feel organic in longer lines. Numerals match the script style with rounded shapes and simple construction, maintaining the same soft stroke endings and gentle contrast.