Sans Normal Lilif 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, urgent, confident, modern, punchy, impact, speed, emphasis, display, slanted, geometric, blunt terminals, rounded corners, compact.
A heavy, slanted sans with compact proportions and smooth, low-contrast strokes. Forms lean consistently forward with a steady rhythm and mostly blunt, squared terminals softened by subtle rounding. Curves are broad and geometric, with large counters in letters like O and Q and a generally sturdy, blocky silhouette. Numerals follow the same robust, simplified construction, prioritizing impact and clarity over delicate detail.
Best suited for headlines, short statements, and display typography where strong emphasis and quick recognition are needed. It works well in sports and fitness branding, promotional graphics, packaging callouts, and bold editorial or advertising layouts that benefit from a dynamic slant.
The overall tone is energetic and assertive, with a fast, forward-leaning feel that reads as sporty and contemporary. Its mass and slant create a sense of motion and urgency, while the clean, rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a clean, geometric construction and a consistent forward lean, combining straightforward sans forms with a distinctly energetic stance for attention-grabbing display use.
The italic angle is prominent enough to create strong directional emphasis, especially in all-caps. Spacing and letterfit look designed for headline settings where the bold texture can read as a unified stripe; in longer lines it remains readable but visually dominant.