Serif Other Keti 3 is a bold, narrow, high contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, packaging, logotypes, sporty, retro, energetic, confident, dramatic, impact, motion, attention, branding, display, compressed, flared, beaked serifs, angular, dynamic.
A condensed, right-leaning serif with sharp, beaked terminals and flared entry/exit strokes that give the outlines a sculpted, aerodynamic feel. Stems are firm and dark, while curves and joins show pronounced modulation, creating crisp highlights in counters and along diagonals. Capitals are tall and assertive with tight sidebearings, and the lowercase follows the same slanted rhythm with compact bowls and narrow apertures. Numerals match the italicized momentum, maintaining consistent stroke contrast and compact proportions for a cohesive set.
Best suited to display typography where its compressed width and energetic slant can deliver impact—sports identities, event posters, editorial headlines, product packaging, and assertive logotypes. It also works well for short emphatic subheads or pull quotes where a sense of motion is desirable.
The overall tone is fast, forceful, and slightly theatrical—suggesting speed, competition, and headline drama. Its slanted posture and razor-edged serifs evoke retro sports and action-oriented branding, while the high-contrast cuts add a refined, stylized edge.
Likely designed to deliver a compact, high-impact serif voice with a strong sense of speed and direction. The combination of condensed proportions, italic rhythm, and beaked serifs points to an intention of standing out in branding and headline contexts with a distinctive, performance-driven character.
The design’s strong diagonal stress and pointed terminals create a pronounced directional flow across words, especially in all-caps settings. Small sizes may feel busy due to the sharp internal notches and narrow counters, but at display sizes the crisp modulation reads as intentional and characterful.