Slab Square Pomo 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Esquina', 'Esquina Rounded', and 'Esquina Stencil' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, labels, industrial, retro, collegiate, technical, sturdy, impact, clarity, ruggedness, retro tone, octagonal, angular, blocky, ink-trap-like, square serif.
A robust slab serif with squared, chamfered corners that give many curves an octagonal feel. Strokes are fairly even in weight, with flat, blocky serifs and terminals that read as machined rather than calligraphic. Counters are open and geometric, and several joins show small notch-like details that resemble ink traps, helping keep interior spaces clear. Overall proportions are compact and steady, with a consistent rhythm that favors crisp edges and strong verticals.
Well-suited to headlines, posters, and packaging where strong structure and high visual authority are desired. It also fits signage, labels, and identity work that benefits from an industrial or varsity-inspired look. For longer reading, it performs best at comfortable sizes where the angular details have room to breathe.
The font conveys a utilitarian, industrial confidence with a distinctly retro flavor. Its angular rounding and sturdy slabs evoke sports lettering, signage, and engineered labeling, creating a tone that feels practical, tough, and slightly nostalgic.
The design appears intended to merge slab-serif solidity with a squared, engineered geometry, producing a clear and characterful face for display-led typography. Its chamfered forms and block terminals suggest a goal of durability and clarity in bold, attention-getting settings.
In text, the sharp corner treatment remains prominent and gives a distinctive sparkle to headlines and short passages. Numerals and capitals carry a bold, sign-ready presence, while the lowercase keeps the same squared construction for a cohesive, uniform voice.