Serif Other Ubta 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, packaging, mastheads, condensed, vintage, editorial, poster, formal, space saving, display impact, classic tone, vertical emphasis, flared serifs, tall ascenders, tight spacing, rectilinear, crisp.
A tightly condensed serif with tall proportions and a compact horizontal footprint. Strokes are largely uniform in weight with minimal contrast, and terminals finish in small flared wedges that read as sharpened, bracketless serifs. Counters are narrow and vertical, with squared shoulders and straight-sided curves giving many letters a slightly rectilinear, engineered feel. The rhythm is consistent and upright, with long ascenders/descenders and clean, crisp joins that keep the texture dark and even in lines of text.
Best suited to headlines and short-to-medium display copy where space is tight but impact is needed, such as posters, mastheads, book covers, packaging, and title sequences. The condensed proportions allow dense multi-line compositions while the flared serif ends preserve a classic, premium feel.
The overall tone feels vintage and authoritative, like display typography used for headlines, title cards, and packaging. Its narrow stance and crisp wedge details add a slightly theatrical, old-time editorial character without becoming overly ornate.
Likely designed to deliver a space-efficient, high-impact display face with a classic serif signal, combining narrow geometry and flared terminals to stay legible at larger sizes while projecting a confident, editorial voice.
The set shows a mix of sharp corners and gently rounded turns, creating a distinctive “compressed signage” look. Numerals and capitals maintain the same narrow, vertical emphasis, supporting strong alignment and a compact, stacked layout in multi-line settings.