Sans Normal Kemev 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Grotesco' and 'Santi' by Latinotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, impact, momentum, clarity, modernity, oblique, geometric, rounded, compact, clean.
This typeface is a heavy, oblique sans with smooth, rounded contours and largely uniform stroke weight. Forms are built from broad curves and straightforward diagonals, producing a compact, punchy silhouette with minimal interior detailing. Curves on letters like C, G, O, and S feel circular and steady, while the angled stance and short terminals keep the rhythm brisk. Counters are relatively open for the weight, and the numerals share the same rounded, sturdy construction, reading clearly in bold settings.
Best suited to display roles such as headlines, posters, and brand marks where a strong, energetic voice is needed. It can also work well on packaging and promotional graphics, particularly in contexts that benefit from an athletic or action-oriented feel. For longer passages, it will be most comfortable at larger sizes where the bold, slanted forms have room to breathe.
The overall tone is assertive and active, with an athletic, forward-leaning momentum. Its combination of rounded geometry and strong weight reads as friendly but decisive, giving headlines a contemporary, high-impact presence without feeling overly technical.
The design appears intended to deliver a modern, high-impact italic sans with smooth geometry and strong legibility at display sizes. Its consistent slant and rounded construction suggest a focus on momentum and clarity, aiming for an energetic tone without introducing decorative complexity.
The oblique slant is consistent across uppercase, lowercase, and figures, helping blocks of text maintain a unified direction. Round punctuation and the generally smooth joins contribute to a clean, streamlined texture, especially at larger sizes where the broad curves and compact spacing feel intentional.