Serif Normal Ipmum 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, long-form reading, magazines, reports, classic, bookish, formal, literary, refined, text reading, traditional tone, print typography, editorial utility, bracketed, calligraphic, oldstyle numerals, diagonal stress, open counters.
A conventional text serif with bracketed serifs and gently modulated strokes that show a subtle diagonal stress. Curves are softly tapered and terminals often finish in small hooks or beaks, giving the outlines a slightly calligraphic feel without becoming ornamental. Proportions are balanced with moderate x-height, generous counters, and steady spacing that supports comfortable paragraph rhythm. The lowercase shows traditional, book-face construction, while the figures appear as oldstyle numerals with ascenders and descenders that blend naturally into running text.
Well-suited to extended reading environments such as books, essays, and editorial layouts where an even texture and familiar serif structure are desirable. It also fits formal documents, reports, and print-heavy branding that benefits from a classic, trustworthy typographic voice.
The overall tone is traditional and literary, suggesting established print typography rather than a contemporary or experimental voice. Its restrained contrast and familiar letterforms communicate reliability and formality, with a mild warmth coming from the tapered, slightly beaked terminals.
The design appears intended as a general-purpose reading serif that prioritizes steady rhythm, clarity at typical text sizes, and a traditional, print-oriented character. Details like bracketed serifs, modest modulation, and oldstyle numerals reinforce its role as a dependable workhorse for continuous text.
The italic is not shown; the sample demonstrates consistent color across lines and good differentiation between similar forms (e.g., I/l/1) through serifing and proportions. The oldstyle figures add a text-forward character, keeping numerals from visually “popping” above the line in body copy.