Serif Normal Ulluh 12 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, headlines, invitations, elegant, refined, classical, airy, elegance, luxury, editorial clarity, modern classic, display refinement, hairline, crisp, delicate, bracketed, calligraphic.
A delicate serif with pronounced thick–thin modulation and crisp, tapered terminals. Serifs are fine and generally bracketed, with sharp points and subtle curvature that gives strokes a lightly calligraphic flow. Proportions lean toward the slender side with generous counters and a clean, open rhythm; curves are smooth and controlled, and joins stay precise rather than blobby. The italics are not shown, but the roman exhibits refined details such as a swash-like tail on the Q, a two-storey g, and lining figures with similarly high-contrast construction.
This face is well suited to magazine layouts, book or journal titling, and premium brand touchpoints where a polished, high-contrast serif is desirable. It excels in headlines, pull quotes, and large-size settings, and can add a formal, upscale feel to invitations and packaging when paired with ample whitespace.
The overall tone is poised and formal, projecting luxury and editorial sophistication. Its lightness and sharp finishing details feel fashion-forward and curated, while the classical serif structure keeps it grounded and literary rather than decorative.
The design appears intended to deliver a modern, high-end interpretation of a classical text serif: sharp, elegant, and highly contrasted, with a few expressive flourishes for personality in display settings.
In longer text, the very fine hairlines and pointed serifs create a bright, shimmering texture, especially at larger sizes. The ampersand is ornate and high-contrast, adding a distinctly display-oriented accent within otherwise restrained letterforms.