Serif Other Pujy 12 is a regular weight, narrow, medium contrast, upright, tall x-height font.
Keywords: book covers, editorial, packaging, posters, branding, storybook, handcrafted, whimsical, old-style, friendly, humanist warmth, vintage charm, display character, narrative tone, organic texture, bracketed, flared, calligraphic, lively, textured.
A lively serif with a hand-drawn, calligraphic construction and gently irregular outlines. Strokes show subtle swelling and tapering, with small bracketed serifs that often flare into teardrop-like terminals. Curves are soft and slightly off-round, and joins can feel brushy, giving letters an organic rhythm rather than strict geometry. The lowercase appears relatively large and open, while capitals are narrow and upright with modest classical proportions; figures follow the same tapered, slightly uneven logic for a cohesive texture in running text.
Well-suited to book covers, short-form editorial, and display-led typography where texture and personality are desired. It can also support packaging, café or artisan branding, and posters that benefit from a warm, vintage-inflected serif voice. For longer passages, it works best at comfortable text sizes where the irregular details remain clear without becoming busy.
The overall tone is literary and personable—suggesting storybook printing, folk craft, and a lightly antiquarian charm. Its quirks and soft terminals make it feel welcoming and expressive rather than formal or corporate.
The design appears intended to blend traditional serif structure with a deliberately handmade finish, creating a readable face with decorative character. Its goal seems to be adding warmth and narrative flavor while staying familiar enough for headline and short text use.
Several glyphs include distinctive terminal treatments (notably in letters like J, Q, y, and z), and the stroke endings frequently curl or flick, adding motion. In text, the letterforms create a gently dappled color with a consistent handcrafted cadence, making it more characterful than neutral.