Sans Normal Konir 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, energetic, sporty, contemporary, confident, assertive, impact, momentum, modernity, visibility, clarity, oblique, geometric, rounded, clean, punchy.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth curves. Strokes remain largely uniform, giving the letters a solid, even color on the page. Counters are open and clear, with broad bowls in letters like C, O, and G, and a straightforward, no-nonsense treatment of terminals. The overall rhythm is compact and sturdy, with tight joins and simplified forms that prioritize clarity over detail.
Best suited to display settings where emphasis and momentum matter—headlines, posters, brand marks, and sports or event graphics. It can also work for short navigational copy or signage where a strong, slanted sans is desirable, though the heavy weight favors larger sizes over long-form reading.
The slanted stance and dense weight create a sense of speed and forward motion, reading as sporty and energetic. Its blunt, geometric shapes feel modern and utilitarian, projecting confidence and impact rather than delicacy.
The design appears intended to deliver a bold, fast-moving voice through an oblique, geometric sans structure. It emphasizes high visibility and a contemporary tone, aiming for impactful messaging with clean, simplified letterforms.
In the sample text, the italic angle is consistent across uppercase, lowercase, and numerals, helping headings feel cohesive. Numerals appear sturdy and straightforward, matching the letterforms’ rounded geometry and even stroke behavior.