Sans Superellipse Idguv 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Asket' by Glen Jan, 'Kommon Grotesk' by TypeK, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, punchy, friendly, retro, playful, confident, impact, approachability, retro display, geometric softness, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with a superellipse-like construction: broad vertical stems, softly squared curves, and smoothly rounded corners throughout. Counters are generally small and compact, giving the face a dense, poster-ready color, while curves on letters like C, G, O, and S feel more like rounded rectangles than circles. Terminals are blunt and clean, joins are sturdy, and the overall rhythm is even and monolinear in feel, emphasizing solidity over delicacy.
Best suited to headlines, titles, and short statements where mass and silhouette do most of the work. It’s a strong fit for branding, packaging, and promotional materials that need an upbeat, approachable impact; it can also work for logo wordmarks when a rounded, blocky voice is desired.
The tone is bold and approachable—confident and attention-grabbing, yet softened by rounded geometry. It evokes a retro display sensibility with a friendly, slightly toy-like warmth, making it feel energetic rather than aggressive.
The design appears intended to deliver maximum presence with minimal fuss: a compact, rounded display sans that stays clean and readable while projecting warmth and retro-styled punch. Its superellipse-based curves suggest a deliberate move toward geometric softness without losing weight or authority.
Uppercase forms read particularly monumental and stable, while lowercase maintains the same chunky geometry and tight internal space. Numerals follow the same soft-rectangular logic, with strong silhouettes that stay legible at large sizes and in short bursts of text.