Sans Normal Asdop 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters (names referenced only for comparison).
Keywords: ui, web text, body copy, documentation, presentations, modern, neutral, friendly, practical, clear, readability, versatility, clarity, neutrality, ui-ready, clean, open counters, balanced, straightforward, round forms.
The design is a clean sans with smooth, rounded curves and largely uniform stroke thickness. Proportions are balanced and open, with generous counters in letters like C, O, e, and a, supporting clarity at a range of sizes. Terminals appear clean and straightforward, and the lowercase shows familiar, workmanlike shapes (single-storey a and g) that keep the texture even and readable.
Well suited for interface text, product UI, dashboards, and system-like applications where clarity and neutrality are important. It also works comfortably for editorial body copy, documentation, presentations, and general branding that needs a modern, non-opinionated voice.
This typeface feels contemporary and matter-of-fact, with a calm, neutral tone that doesn’t call attention to itself. Its friendly roundness keeps it approachable, while the overall restraint reads as practical and modern rather than playful or decorative.
The letterforms suggest an intention to serve as a dependable, general-purpose sans for everyday reading. Its restrained detailing and open shapes prioritize clarity and consistent rhythm in continuous text, while staying unobtrusive in layout.
The numerals are clear and evenly weighted, matching the overall simplicity of the letterforms. Uppercase proportions are steady and legible, and the overall spacing in the sample text reads smooth and even, supporting long-form readability.