Sans Normal Asget 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, practical, versatility, legibility, neutrality, modernity, geometric, rounded, open, crisp, even.
A clean sans with largely geometric construction and smooth, rounded curves balanced by straight, squared-off terminals. Stroke weight is even and consistent, with generous counters in letters like O, P, and e that keep the texture open. Uppercase forms are straightforward and proportional, while the lowercase shows a single-storey a and g, a compact shoulder on r, and a simple, readable e with a horizontal crossbar. Figures are uncomplicated and sturdy, with clear distinctions (notably the open 4 and evenly proportioned 0–9).
It suits interface typography and general-purpose text where predictable shapes and open counters support readability. The clean geometry also works well for straightforward branding systems, wayfinding and signage, and presentation layouts that need a modern, unobtrusive voice.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven quirks. Its rounded geometry gives it a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, workhorse sans: simple geometric forms, minimal stylistic eccentricities, and consistent rhythm to perform reliably across headings and continuous text.
Round letters are close to circular with consistent optical weight, and spacing in the sample text reads even, producing a calm, steady rhythm in paragraphs. The design avoids sharp joins and exaggerated apertures, favoring a controlled, tidy silhouette across both text and display sizes.