Serif Normal Ohbuj 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Browser Serif' by AVP, 'Askan' by Hoftype, 'Pratt Nova' by Shinntype, and 'Bommer Slab' and 'Bommer Slab Rounded' by dooType (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, sturdy, traditional, confident, bookish, authority, readability, print feel, heritage tone, bracketed, robust, rounded, ink-trap feel, soft corners.
A robust serif with sturdy proportions and clearly bracketed serifs. Strokes are weighty with moderate contrast, and many joins and terminals show softened, slightly rounded shaping that gives the letterforms a dense, “inked” presence. Counters are compact and the rhythm is steady, while details like the footed lowercase and the strong, squared-off terminals help maintain clarity at larger text sizes and in headings.
This face suits headline and display roles where strong serif detail and weight are desirable, such as editorial titles, pull quotes, posters, and packaging. It can also work for branding that wants a classic, dependable voice, especially in short blocks where its dense texture remains crisp.
The overall tone is traditional and authoritative, with a warm, old-style editorial flavor. Its heavy presence reads confident and familiar, evoking printed pages, headlines, and institutional communication rather than a sleek or minimalist mood.
The design appears intended to deliver a classic serif reading of tradition and authority while adding a sturdier, more contemporary heft. Its softened terminals and heavy brackets suggest an aim for warmth and print-like tactility without losing conventional text-serif structure.
Uppercase forms feel wide-set and grounded, with prominent serifs that create a stable baseline and strong horizontal emphasis. The lowercase shows substantial feet and rounded shoulders, producing a slightly soft, tactile texture that can look especially punchy when tightly set.