Sans Normal Dodam 12 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui design, branding, headlines, signage, editorial, modern, clean, neutral, technical, minimal, clarity, versatility, contemporary, geometric, rounded, open counters, low contrast, airy.
A clean sans with a geometric backbone and softly rounded curves. Strokes remain even with low contrast, producing crisp outlines and a calm, consistent rhythm. Uppercase forms are broad and open, with near-circular bowls in C, G, O, and Q; the Q has a short diagonal tail that stays neatly contained. Lowercase continues the same logic with simple terminals, open apertures (notably in c and e), and a single-storey a and g; the l is a straight stem and the r is compact. Numerals are similarly open and smooth, with a simple 1, a flat-topped 7, and round 0/8 forms that read clearly.
Well-suited for interface typography, wayfinding, and corporate or product branding where a clean, contemporary voice is needed. The broad, open shapes also make it effective for headings and short editorial passages, especially in layouts that benefit from an airy, modern texture.
The overall tone is contemporary and restrained, leaning toward a precise, design-forward neutrality rather than expressive personality. Its geometric roundness and generous openness give it an approachable, slightly futuristic feel without becoming playful.
The design appears intended to provide a neutral, versatile sans that prioritizes clarity and contemporary geometry. It aims for a smooth, consistent texture in text while retaining enough openness and roundness to work confidently in display sizes.
Spacing appears comfortable and even in text, and the consistent stroke treatment helps maintain clarity across mixed-case settings. Diagonals (V, W, X, Y) are sharp and clean, balancing the softer bowls and helping the font stay crisp in headings.