Sans Normal Pukim 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sylvia' by Alias Collection, 'Lusio Soft' by Larin Type Co, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, casual, retro, bouncy, approachability, display impact, hand-drawn feel, retro flavor, rounded, soft, chunky, slanted, informal.
A heavy, rounded sans with a consistent rightward slant and soft, bulbous terminals. Strokes stay largely uniform, giving the letters a smooth, marker-like solidity rather than crisp modulation. Counters are compact and apertures tend to be partially closed, which boosts impact and creates a dense, punchy texture. Shapes lean on broad curves and simplified joins, with slightly irregular, hand-drawn rhythm that keeps the line lively in text.
Best suited to display contexts such as headlines, posters, packaging, and short bursts of copy where personality is more important than fine detail. It works especially well for playful branding, children’s materials, casual food/beverage graphics, and bold social media or promotional layouts where the rounded, slanted forms can carry the message with energy.
The overall tone is upbeat and approachable, with a cartoonish, mid-century/retro sign-painting feel. Its soft corners and buoyant slant make it read as friendly and informal rather than technical or corporate. The weight and rounded forms add warmth and a sense of bold confidence.
The design appears intended to deliver a bold, friendly voice with a hand-drawn, marker-like presence, prioritizing charm and immediacy over neutral text performance. Its simplified geometry and soft terminals suggest a focus on approachable branding and attention-grabbing display typography.
At smaller sizes the tight counters and heavy joins can reduce clarity, while larger settings highlight the lively, gummy silhouettes. The numerals match the same rounded, slanted construction, supporting cohesive headline and display use.