Sans Normal Pekoz 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Allotrope' by Kostic, and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, retro, cartoon, approachability, bold impact, retro charm, display clarity, rounded, soft, bubbly, bouncy, compact.
A heavy, rounded sans with soft corners and bulbous bowls that create a dense, cushioned texture on the line. Strokes stay broadly consistent, with minimal modulation and generously rounded terminals throughout. Counters are relatively small for the weight, giving letters like a, e, and g a compact, punchy look, while shapes remain clear thanks to open apertures on forms like c and s. Uppercase construction is straightforward and geometric, and numerals are similarly stout with smooth curves and simplified interiors.
Well suited for headlines, posters, packaging, and logo/brand moments where a friendly, high-impact voice is needed. It also fits children’s content, casual food and beverage branding, and promotional graphics where legibility and personality need to land quickly.
The overall tone is upbeat and approachable, leaning into a cartoonish, retro display feel. Its weight and rounded geometry project warmth and humor more than precision or formality, making text feel bold and inviting even at a glance.
The design appears intended as a cheerful, high-impact display sans that emphasizes softness and approachability over strict geometric rigidity. It aims to deliver strong presence with rounded, simplified forms that remain readable while feeling fun and informal.
At larger sizes it reads with strong visual impact and a steady rhythm, while tight internal counters suggest it will look best with a bit of breathing room (slightly looser tracking or line spacing) in dense settings. The lowercase has a friendly, informal character that pairs well with the softened, rounded uppercase.