Sans Normal Sirud 5 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app labels, packaging, posters, headlines, friendly, casual, playful, approachable, hand-drawn, humanized sans, friendly branding, informal readability, approachable tone, rounded, soft terminals, monoline, open apertures, quirky proportions.
A rounded, monoline sans with softly blunted terminals and gently irregular curves that give it an informal, human touch. Bowls and rounds skew slightly oval, with generally open apertures (notably in forms like c and e) and generous counters that keep the texture airy. The uppercase is clean and simple, while the lowercase introduces more personality through uneven stroke flow and small idiosyncrasies in joins and shoulders, creating a subtly varied rhythm in text.
Well suited for interfaces, short-form copy, and labeling where a friendly, non-corporate voice is desired. It can work effectively for branding, packaging, and posters at larger sizes, and remains readable for brief paragraphs thanks to its open forms and uncomplicated structure.
The overall tone is warm and easygoing, with a lightly whimsical, handwritten feel while still reading as a straightforward sans. It suggests friendliness and approachability rather than strict precision, making it feel conversational and inviting.
The design appears intended to deliver a simple sans-serif framework with a softened, humanized finish—prioritizing warmth and approachability while preserving straightforward readability in everyday settings.
Curved letters (O, C, G, S) emphasize smooth, continuous strokes, while diagonals (V, W, Y) appear slightly lively and less rigid than geometric constructions. Numerals follow the same soft, rounded logic and maintain a consistent, approachable color alongside the letters.