Sans Superellipse Dobun 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, packaging, posters, headlines, branding, friendly, playful, retro, approachable, soft, friendly modernism, soft geometry, clear signage, distinctive branding, rounded, superelliptical, open apertures, geometric, smooth.
A rounded sans with a superelliptical construction: strokes terminate in soft, squared-off curves and bowls read as rounded rectangles rather than perfect circles. The monoline drawing and generous corner radii produce even color, while slightly condensed curves and open counters keep letters clear at text sizes. Several forms show gentle, humanized inflections—subtle hooks and asymmetric joins—adding rhythm without breaking the overall geometric consistency. Numerals and lowercase share the same softened geometry, with simple, unbracketed shapes and minimal contrast.
Well-suited to interface labels, product packaging, and branding that benefits from a soft, modern-geometric voice. It also works for short headlines and display text where the rounded-rectangle character can be a defining visual motif, while remaining readable in paragraphs at moderate sizes.
The overall tone is warm and approachable, with a hint of mid-century/space-age friendliness driven by its rounded-rectangle geometry. It feels casual and upbeat rather than corporate, balancing legibility with a distinctive, toy-like softness.
The letterforms appear designed to combine utilitarian sans-serif clarity with a distinct superelliptical softness, creating a friendly, contemporary look that stands out without relying on decorative details.
The design emphasizes smooth continuity and clear silhouettes: rounded corners, open apertures, and straightforward joins help prevent clumping in longer text. The capped terminals and superellipse bowls give the face a recognizable signature that remains consistent across uppercase, lowercase, and numerals.