Sans Normal Omrot 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, straightforward, bold-headed, impact, clarity, modernity, approachability, simplicity, geometric, rounded, clean, compact, stable.
A heavy, clean sans with broadly rounded curves and minimal stroke modulation. The letterforms are built from simple geometric shapes—round counters, smooth bowls, and firm vertical stems—paired with mostly squared terminals for a crisp, contemporary finish. Proportions read as generous and sturdy, with wide capitals and open, readable counters; the lowercase keeps a steady rhythm with single-storey a and g and a compact, solid presence in text.
Best suited to display sizes where its strong weight and broad proportions can deliver immediate impact—headlines, posters, brand marks, and short punchy messaging. It also works well for signage and packaging where quick legibility and a modern, confident voice are priorities.
The overall tone is direct and assured, with a friendly geometric softness that keeps it approachable. Its weight and broad forms make it feel contemporary and headline-ready, projecting clarity and impact without feeling decorative.
The design appears intended as a versatile, geometric display sans that emphasizes strong silhouettes and easy readability. Its simplified construction and rounded forms aim to balance assertive presence with an approachable, contemporary character.
Round characters like O, C, and G are notably circular, while diagonals (V, W, X, Y) are robust and evenly weighted, reinforcing a stable, engineered feel. Numerals are similarly bold and simple, with clear silhouettes suited to prominent display settings.