Sans Normal Egmej 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui, modern, clean, friendly, lively, informal, add motion, increase approachability, modernize tone, maintain readability, humanist, oblique, open counters, soft curves, tapered terminals.
This typeface is a slanted, sans-serif design with a humanist, slightly calligraphic construction. Strokes stay largely even while subtly tapering at terminals, creating a brisk, handwritten-like rhythm without becoming script-like. Letterforms are open and rounded with generous counters, and the overall spacing feels airy and smooth in text. Uppercase shapes are streamlined and geometric-leaning, while the lowercase introduces more personality through angled joins and softly curved shoulders, giving the set an energetic, forward motion.
It suits branding and packaging that need a modern, friendly voice, as well as editorial pull quotes, headlines, and short-to-medium reading where the slant adds momentum. The clean, open shapes also make it a viable option for UI accents, navigation, or labels when a personable, contemporary tone is desired.
The tone reads contemporary and approachable, with a quick, upbeat cadence from the consistent slant and soft curves. It feels informal and conversational rather than strict or technical, lending warmth without turning decorative.
The design appears intended to merge the clarity of a sans-serif with the ease and motion of an oblique, humanist hand, producing a readable texture that feels energetic and current. It prioritizes smooth curves and open apertures to maintain legibility while adding character through tapered endings and lively diagonals.
Distinctive features include a single-storey “a” and “g,” a long-tailed “Q,” and curved, flowing diagonals in letters like “k,” “v,” and “w.” Numerals follow the same oblique, rounded logic, with smooth bowls and restrained detailing that keeps the texture even in continuous reading.