Sans Superellipse Logoh 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Benton Sans' by Font Bureau, 'FF Nort Headline' by FontFont, 'JAF Bernini Sans' by Just Another Foundry, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, labels, friendly, playful, retro, quirky, compact, space saving, approachability, display impact, brand character, rounded, soft terminals, condensed, monoline, tall.
A condensed, monoline sans with heavily rounded corners and pill-like terminals. Strokes stay uniform and sturdy, with a tall, compact stance and tight counters that create a dense texture in text. Curves are built from soft superellipse shapes rather than perfect circles, and many joins feel slightly pinched, giving letters a subtly irregular, hand-drawn rhythm while remaining highly consistent. Numerals and lowercase follow the same narrow proportions, with simple, closed forms and minimal detailing.
Best suited to headlines, packaging, labels, and brand marks where a compact, characterful sans can carry personality in limited space. It also works well for UI badges, menu titles, and short editorial callouts, but may feel dense for extended body text.
The overall tone is warm and approachable, with a playful, slightly retro flavor. Its rounded geometry and compact spacing give it a friendly presence that feels casual and lively rather than technical or formal.
The design appears aimed at delivering a compact display sans with soft, rounded geometry and an intentionally personable rhythm. It prioritizes bold readability and character over strict neutrality, creating a distinctive voice for contemporary branding and playful editorial settings.
Round dots and rounded ends help maintain clarity at small sizes, while the narrow width and thick strokes can make long passages feel dark and tightly packed. The font’s gentle unevenness adds character that stands out in headlines and short lines.