Sans Normal Apboh 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Humber' by Fettle Foundry, 'Reyhan' by Plantype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: ui text, branding, signage, body text, presentations, neutral, modern, clean, friendly, utilitarian, clarity, versatility, modernity, accessibility, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans serif with predominantly round, geometric construction and smooth curves. Strokes are uniform and steady, with simple terminals and minimal modulation. Uppercase forms are clear and balanced (notably circular C/G/O and a straightforward, open G), while lowercase maintains an even, readable rhythm with rounded bowls and uncomplicated joins. Numerals are similarly plain and consistent, emphasizing clarity over characterful quirks.
Well suited to interface text, product and corporate branding, and everyday editorial or presentation use where a clean, modern sans is needed. It should also work effectively for signage and labels thanks to its open forms and even typographic color.
The overall tone is neutral and contemporary, leaning more toward straightforward clarity than personality-driven styling. Its round forms give it a mild friendliness, while the consistent spacing and uncomplicated shapes keep it practical and matter-of-fact.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric roundness suggests a modern, accessible aesthetic meant to perform reliably across both short headings and longer reading passages.
Counters are generally open and spacious, supporting legibility in continuous text. The design avoids sharp or decorative details, relying on stable proportions and consistent stroke endings for a calm, predictable texture.