Sans Normal Durub 10 is a light, very wide, monoline, upright, normal x-height font.
Keywords: ui, branding, headlines, signage, packaging, futuristic, clean, tech, sleek, minimal, modernize, streamline, digitize, systematize, rounded, extended, geometric, open, streamlined.
This typeface is built from smooth, rounded geometry with consistent stroke weight and generous horizontal proportions. Curves read as soft rectangles and ellipses rather than perfect circles, with squared-off terminals and large-radius corners that keep shapes crisp without feeling sharp. Counters are open and airy, and the overall rhythm is even, with simplified joins and restrained detailing that favors clarity. In text, the spacing feels measured and modern, and the broad letterforms create a calm, expansive texture.
It works well for interface typography, tech and product branding, and headline or display settings where width can be an asset. The clean construction and open interiors also suit signage and packaging systems that need a modern, systematic feel.
The tone is contemporary and high-tech, with a calm, engineered neutrality. Its rounded-square construction suggests digital interfaces and product design—precise, efficient, and mildly futuristic without becoming decorative.
The design appears intended to deliver a modern geometric sans with a futuristic edge, prioritizing smooth continuity, simplified forms, and a wide, stable presence. It aims for a cohesive alphanumeric system that feels engineered and contemporary across both text and display use.
Several forms lean toward a rounded-rectangle skeleton, giving the alphabet a distinctive “soft-squared” silhouette that stays consistent across caps, lowercase, and numerals. The figures mirror the same streamlined construction, supporting a cohesive voice in mixed alphanumeric settings.