Serif Normal Urrat 3 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book covers, magazines, headlines, branding, elegant, literary, refined, classic, airy, space saving, editorial tone, classic refinement, headline elegance, hairline, high-waisted, bracketed, crisp, delicate.
A delicate serif with tall proportions and a strongly vertical stance. Strokes are fine with clear contrast, and terminals resolve into small, crisp bracketed serifs that stay restrained rather than ornate. Curves are narrow and controlled, with tight apertures and compact counters that create a clean, columnar rhythm in text. The italic is not shown; the roman maintains consistent alignment and a smooth, even texture despite its slender build.
Best suited to editorial settings where a refined, space-efficient serif is useful—magazine typography, book covers, and sophisticated headlines. It can also support upscale branding and packaging when used at sizes that preserve its fine details.
The overall tone is refined and literary, with an airy, editorial feel that reads as cultured and understated. Its narrow forms and fine detailing suggest sophistication and a slightly formal voice rather than friendliness or exuberance.
The font appears designed to deliver a classic text-serif sensibility in a more compressed, fashion-forward silhouette, prioritizing elegance and economy of space while keeping traditional serif cues and readable structure.
The design emphasizes verticality: capitals like M, N, and W are notably condensed, and round letters such as O and Q appear tall and oval. Numerals follow the same slim, elegant construction, helping mixed text keep a consistent color and cadence.