Sans Normal Lirif 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Mollen' by Eko Bimantara, 'Applied Sans' by Monotype, 'Fact' by ParaType, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, assertive, dynamic, modern, energetic, impact, motion, emphasis, branding, display, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with rounded curves and compact counters, giving letters a dense, high-ink silhouette. Terminals are clean and largely straight-cut, while bowls and shoulders stay smoothly circular, creating a consistent geometric rhythm. Diagonals (A, K, V, W, X, Y) are broad and sturdy, and the numerals follow the same chunky, simplified construction for strong set-wide coherence.
Best suited to display roles where strong emphasis is needed: headlines, posters, promotional graphics, and branding with an active or competitive voice. It can also work for short bursts of UI or packaging copy where a bold, energetic tone is desired, but it is most effective when given room to breathe at larger sizes.
The overall tone is forceful and kinetic, with an athletic, forward-leaning stance that reads as confident and attention-seeking. Its bold mass and tight internal spaces project urgency and impact rather than delicacy or warmth.
The design appears intended as a punchy, modern oblique sans that maximizes impact through heavy weight, rounded geometry, and a consistent, no-nonsense finish. Its construction prioritizes immediacy and visibility, aiming for bold messaging and dynamic presence in display typography.
The slant is pronounced enough to add motion in headlines, and the uniform stroke treatment keeps texture even across mixed-case settings. Large sizes emphasize its smooth roundness, while smaller sizes may feel dense due to compact apertures and counters.