Sans Normal Hubim 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, mobile apps, instructional, signage, clean, friendly, modern, approachable, neutral, readability, simplicity, approachability, everyday use, rounded, open, soft, simple, airy.
This is a rounded sans with smooth, even strokes and softly finished terminals that avoid sharp corners. Curves are drawn with a gentle, almost monoline rhythm, producing open bowls and clear counters in letters like C, O, e, and a. Proportions feel balanced and compact without being tight, with straightforward construction in capitals and a simple, single-storey lowercase a; the lowercase forms stay uncluttered and legible. Numerals follow the same soft geometry, with rounded shapes and minimal detailing for consistent texture in running text.
It fits well in interfaces, product copy, and general reading text where a clean, friendly texture is desired. The open counters and rounded construction also suit wayfinding and instructional materials, and it can work in branding when a soft, approachable sans is needed.
The overall tone is calm and friendly, leaning modern and uncomplicated rather than technical or formal. Its rounded shaping and open forms give it an approachable, human feel while staying neutral enough for general-purpose use.
The likely intent is a straightforward, modern sans optimized for comfortable reading and broad everyday communication. By using rounded geometry and restrained detailing, it aims to feel welcoming while maintaining clarity and consistency across letters and numerals.
The design emphasizes smooth continuity through joins and curves, keeping diagonals and verticals visually consistent so lines of text read evenly. Distinctive, simple silhouettes (notably the single-storey a and the rounded, open e) support quick recognition at typical UI and editorial sizes.