Script Fumem 11 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, headlines, posters, signage, retro, friendly, playful, expressive, confident, brand impact, handmade feel, display emphasis, retro nod, brushy, rounded, swashy, bouncy, soft.
A heavy, brush-like script with rounded terminals, swelling strokes, and a consistent rightward slant. Letterforms are compact with a relatively low x-height, giving lowercase a tight, dense rhythm beneath prominent ascenders and descenders. Strokes look drawn rather than constructed, with tapered joins and occasional bulb-like ends that suggest a marker or brush pen. Capitals are bold and decorative without becoming overly intricate, and spacing is lively, producing a slightly bouncy texture in words and lines.
This font is well suited to display work where personality is the priority: logos and wordmarks, packaging fronts, café or boutique signage, posters, and social graphics. It performs best at medium-to-large sizes where the thick strokes and compact lowercase can breathe and the cursive motion reads clearly.
The overall tone is upbeat and personable, with a nostalgic, mid-century sign-painting feel. Its generous curves and soft, inky shapes communicate warmth and approachability, while the bold weight keeps it assertive and attention-grabbing. The style leans festive and conversational rather than formal or restrained.
The design appears intended to evoke bold, hand-lettered brush script for punchy branding and expressive headlines. It aims for a balance of legibility and flair, using rounded, ink-rich shapes and a lively slant to deliver a friendly, retro-leaning voice.
The numerals follow the same brush-script logic, with rounded silhouettes and a handwritten cadence that matches the letters. Some forms (notably capitals) show small swashes and pronounced entry/exit strokes, which can create tight fits in certain letter pairs and may benefit from slightly looser tracking at larger sizes.