Sans Normal Arlaz 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Sans Beam' by Stawix, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, utilitarian, legibility, versatility, neutrality, modernity, open, rounded, crisp, even, unembellished.
This is a clean, unadorned sans with smooth, rounded curves and straight terminals. Strokes are even and steady, with minimal modulation, giving the letters a consistent color in text. Counters are generally open and generously sized, and round forms (C, G, O, Q) read as broadly circular with a calm rhythm. The lowercase shows simple, single-storey forms (notably a and g), and the overall spacing feels comfortable and breathable, supporting clear word shapes.
It suits interface and product typography where clarity and consistency are priorities, and it holds up well in longer paragraphs thanks to open counters and even stroke color. The clean capitals and straightforward numerals also make it a solid choice for signage, packaging, and general-purpose branding systems.
The overall tone is contemporary and straightforward, with a calm, approachable neutrality. Its rounded geometry and open apertures keep it from feeling harsh, while the disciplined construction maintains a professional, matter-of-fact voice.
The design intention appears to be a versatile, general-purpose sans built around rounded geometry and even rhythm. It aims for dependable legibility with a modern, neutral character that can adapt across digital and print applications without drawing attention to itself.
In the sample text, the face maintains stable texture across long lines, with punctuation and numerals matching the same restrained, geometric logic. The capital set feels clear and sign-like, while the lowercase remains simple and highly legible at reading sizes.