Sans Normal Harud 7 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social media, editorial accents, friendly, casual, playful, approachable, hand-drawn, approachability, informality, readability, warmth, rounded, soft terminals, open counters, loose rhythm, humanist.
A clean monoline sans with rounded construction and softly blunted terminals throughout. Curves are generous and slightly irregular in a way that reads as hand-drawn rather than mechanical, with open apertures and simple, unmodulated strokes. Uppercase forms stay straightforward and legible, while lowercase shows a livelier rhythm—single-storey a and g, rounded bowls, and uncomplicated joins—creating an easy, informal texture in text. Figures follow the same soft, rounded logic, with clear shapes and minimal detailing.
Well-suited to cheerful branding, packaging, posters, and social media graphics where a friendly voice is important. It can also work for short editorial accents, captions, and informal UI labels, especially when a softer, more human tone is desired.
The overall tone is warm and personable, with a light, playful character that feels conversational. Its gentle rounding and subtle handmade unevenness keep it from feeling corporate, leaning instead toward friendly and approachable communication.
The design appears intended to deliver a simple, highly legible sans with an easygoing, hand-rendered feel. By keeping strokes consistent and shapes open while adding gentle rounding and slight irregularity, it aims to feel welcoming and contemporary without becoming decorative.
Spacing appears comfortable for reading, and the open shapes help maintain clarity at smaller sizes despite the casual detailing. The design avoids sharp corners and heavy contrast, reinforcing a soft, low-friction look across both display lines and continuous text.