Cursive Vivo 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, energetic, friendly, expressive, handmade, human touch, informality, brush script, speed, display clarity, brushy, slanted, looping, monoline-ish, textured.
A lively handwritten script with a consistent rightward slant and a brush-pen feel. Strokes show subtly rough edges and natural tapering at terminals, suggesting pressure and speed rather than geometric construction. Letterforms are compact and slightly condensed, with rounded joins, occasional open counters, and a rhythmic baseline that gently wavers like real handwriting. Capitals are simple and gestural, while lowercase forms feature frequent loops and smooth entry/exit strokes that help words flow together.
Well-suited for short-to-medium display copy where a human, approachable voice is desired—logos, café/retail packaging, event posters, pull quotes, and social graphics. It also works for headings and accents paired with a neutral sans or serif, where the handwritten texture can provide contrast and emphasis.
The overall tone is informal and personable, like quick marker lettering for notes, packaging, or signage. Its brisk movement and slightly imperfect texture communicate spontaneity and warmth, leaning more modern casual than formal calligraphy.
The design appears intended to capture fast, confident brush handwriting in a clean, repeatable font: expressive enough to feel personal, yet consistent enough for practical display use. Its condensed, slanted rhythm prioritizes motion and legibility at larger sizes while retaining a handmade character.
The numerals follow the same handwritten logic, with smooth curves and quick, simplified shapes that match the alphabet’s tempo. In text, spacing appears naturally irregular in a way that reinforces authenticity, and the slant and connectedness create a strong forward momentum across lines.