Sans Normal Agmos 9 is a bold, normal width, monoline, upright, tall x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, packaging, modern, clean, straightforward, confident, friendly, clarity, utility, modernity, legibility, simplicity, geometric, rounded, high-contrast counters, crisp terminals, even rhythm.
A sturdy sans with smooth, rounded curves and firm, mostly squared terminals. Strokes keep an even thickness throughout, producing a consistent color and steady rhythm in text. Round letters like O/C/G are close to circular with generous interior counters, while straight-sided forms (E/F/H/N) feel clean and planar. Lowercase forms read large and open, with compact ascenders and a clear, uncluttered silhouette; the numerals share the same simple, geometric construction and strong baseline presence.
It performs well in UI and product typography where a strong, even texture and large lowercase presence help scanning. The solid forms also suit headlines, labels, and wayfinding, and can anchor branding or packaging that needs a contemporary, no-nonsense sans with a friendly edge.
The overall tone is modern and pragmatic, with a friendly softness coming from the rounded bowls and wide apertures. Its weight and clarity give it a confident, utilitarian voice that feels at home in contemporary interfaces and straightforward brand systems.
The font appears designed to deliver clear, modern readability with a simplified geometric skeleton and minimal stylistic distraction. Its construction prioritizes consistency across letters and numerals, aiming for a dependable workhorse feel that still reads polished at larger sizes.
The design balances geometric roundness with slightly condensed details in joints and joins, keeping shapes crisp at display sizes while maintaining legibility in continuous text. Curves are smooth and controlled, and punctuation and figures visually match the letterforms in weight and proportion.