Sans Normal Utbah 17 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'FF Clan', 'FF Scuba', and 'FF Zwo' by FontFont; 'FS Millbank' by Fontsmith; and 'Acto' and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, clean, contemporary, approachable, energetic, technical, modernize, improve clarity, add motion, stay neutral, oblique, geometric, round, open apertures, smooth curves.
A slanted sans with smooth, rounded construction and largely uniform stroke thickness. Curves are clean and continuous, with open apertures and generous counters that keep letters readable even in italic. The proportions feel moderately tall with compact extenders, and the overall rhythm is even and controlled. Numerals are simple and contemporary, with straightforward forms that match the alphabet’s rounded geometry.
It suits interface and product text where a clear italic voice is needed, as well as contemporary branding systems that want motion without becoming decorative. The clean, rounded forms also work well for headlines, short editorial callouts, and signage where quick recognition matters.
The overall tone is modern and efficient, with a friendly, forward-leaning momentum from the italic angle. It reads as practical and contemporary rather than formal, balancing a technical clarity with an approachable softness in the curves.
The design appears intended to provide a clear, modern italic companion with smooth geometry and strong legibility. Its consistent slant and open forms suggest a focus on versatile everyday communication across both display and text settings.
Diagonal strokes and joins stay crisp without sharp, calligraphic modulation, and the italic slant is consistent across caps, lowercase, and figures. Rounded shapes (like C, O, e) maintain a stable, circular feel, while terminals remain clean and uncluttered.