Sans Normal Udduj 17 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Apres' by Font Bureau, 'Interval Next' by Mostardesign, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, sporty, compact, space-saving, high impact, strong legibility, modern utility, condensed, heavyweight, blocky, geometric, crisp.
A compact, condensed sans with heavy, uniform strokes and a clean, geometric construction. Curves are broadly rounded but tightened by narrow proportions, while terminals tend to resolve into blunt, squared-off endings. Counters are relatively small and apertures are modest, giving the face a dense, high-impact texture. The lowercase shows sturdy, simplified forms with minimal modulation, and the numerals follow the same solid, utilitarian rhythm for consistent set width and color in lines of text.
Best suited to headlines, short statements, and display settings where a compact, forceful voice is needed. It works well for posters, signage, packaging, and branding systems that benefit from dense word shapes and an emphatic, condensed silhouette.
The overall tone is bold and straightforward, leaning toward an industrial and sporty feel. Its compact width and dense color communicate urgency and confidence, with a slightly retro, poster-like punch that reads as pragmatic rather than delicate.
The design appears intended as a high-impact condensed sans for display typography, prioritizing strong presence and efficient horizontal space usage. Its simplified geometry and heavy strokes suggest a focus on clarity at large sizes and a confident, utilitarian character.
At larger sizes the crisp geometry and tight internal spaces create a strong graphic presence; in longer passages the heavy color can become visually insistent, especially where letters with small counters cluster. The punctuation and dots appear prominent, contributing to a no-nonsense, editorial headline flavor.