Sans Normal Abmur 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gilroy' by Radomir Tinkov, 'Pulp Display' by Spilled Ink, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui design, branding, headlines, posters, editorial, modern, clean, dynamic, friendly, technical, clarity, modernity, emphasis, versatility, efficiency, oblique, geometric, open apertures, rounded terminals, crisp.
This is an oblique sans with a clean, geometric skeleton and smooth, circular bowls. Strokes are even and low-contrast, with rounded curves and crisp joins that keep forms clear at a glance. Uppercase shapes are straightforward and monolinear, while lowercase maintains open counters and simple, contemporary constructions; the italic angle is consistent across letters and figures. Numerals follow the same oblique, streamlined logic, with rounded forms and steady spacing that reads evenly in running text.
It works well for interface typography, product and startup branding, and clear headline systems where an italic voice is desired as a primary style. The steady monoline construction and open shapes also suit short editorial passages, captions, and informational graphics when a contemporary, forward-leaning tone is helpful.
The overall tone is modern and brisk, combining a neutral, utilitarian clarity with a slightly energetic slant. Its rounded geometry keeps it approachable rather than rigid, giving it a contemporary, tech-forward feel without becoming flashy.
The design appears intended as a versatile, contemporary oblique sans that provides emphasis and momentum while staying highly legible. Its geometric, low-contrast build suggests an emphasis on clarity, consistency, and broad usability across display and text settings.
The oblique treatment appears built into the design rather than mechanically slanted, with curves and diagonals maintaining a coherent rhythm. Letterforms favor openness and simplicity, supporting quick scanning and a tidy texture in paragraphs.