Slab Contrasted Ugra 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Rooney' by Jan Fromm, 'Kyotce' by Soerat Company, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, rugged, vintage, editorial, collegiate, impact, authority, heritage, display, blocky, bracketed, compact, sturdy, high-ink.
A heavy, slab-serif design with pronounced, block-like serifs and subtly bracketed joins that soften the corners without losing mass. Strokes are broad and confident with visible contrast: rounded forms swell slightly while horizontals and terminals read a touch lighter, creating a lively, inked rhythm at display sizes. Counters are relatively tight and the overall texture is dense, with rounded bowls and strong, squared-off terminals that keep letterforms planted. Numerals match the same chunky, high-impact construction, maintaining consistent weight and serif presence.
Best used for headlines, posters, and prominent pull quotes where the dense weight and slab structure can deliver maximum punch. It also fits branding, packaging, and signage that benefits from a sturdy, traditional voice and clear, high-contrast shapes at larger sizes.
The tone is bold and no-nonsense, evoking classic print and sign painting traditions with a slightly collegiate or poster-driven attitude. Its dense color and emphatic serifs feel authoritative and attention-seeking, suited to messaging that wants to read as confident, robust, and a bit nostalgic.
The likely intention is a high-impact slab serif that balances vintage editorial presence with durable, sign-like clarity. It aims to provide strong typographic color and confident structure, prioritizing display performance and recognizable, robust letterforms.
The design favors strong silhouettes and compact internal spaces, which increases impact in headlines but can feel heavy in long passages. Rounded characters retain a smooth, almost stamped quality, while the serifs add a steady baseline and a structured, headline-ready cadence.