Print Fogum 2 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, cafés, kids media, playful, folksy, friendly, casual, retro, hand-lettered feel, warmth, approachability, attention-grabbing, informality, brushy, rounded, bouncy, soft terminals, lively.
A lively, hand-drawn print with a right-leaning stance and chunky, brush-like strokes. Letterforms are compact and slightly condensed, with rounded shoulders, softened corners, and tapered entry/exit flicks that mimic a felt-tip or brush pen. Stroke edges appear organically irregular, giving the set a warm, crafted texture while keeping consistent proportions and spacing for readable text. Numerals and capitals share the same upbeat rhythm, with a mix of closed, full bowls and occasional open apertures that keep forms airy despite the heavy weight.
Best suited to short-to-medium display settings such as posters, headings, menus, labels, and packaging where a friendly handmade tone is desirable. It can also work for pull quotes or social graphics, especially when you want emphasis without a formal script look.
The overall tone is cheerful and informal, suggesting a homemade, personable voice rather than a polished corporate one. Its jaunty slant and bouncy curves add a light, upbeat energy that feels welcoming and a bit nostalgic, like hand-lettered signage or packaging.
The design appears intended to simulate confident hand-lettered print—bold enough to grab attention, but softened with brushy terminals and organic irregularity to keep it approachable. It prioritizes personality and warmth while maintaining consistent shapes for practical readability.
Caps show simple, sign-painter-like constructions with subtle swashy hooks on some strokes, while lowercase stays unconnected and straightforward. The texture remains consistent across the alphabet, so it holds together well in longer phrases while still reading as clearly handmade.