Sans Normal Idroj 10 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, handwritten, modern, approachability, informality, energy, clarity, rounded, soft terminals, slanted, monoline, informal.
This font presents a slanted, monoline sans structure with rounded, softly tapered terminals and smooth curves throughout. Letterforms are compact and relatively tight, with a steady rhythm and consistent stroke color that stays even across bowls, stems, and diagonals. Curves are generously rounded (notably in C, O, S, and e), while joins and intersections are simplified and clean, giving the overall texture an easy, flowing feel. Numerals match the same soft, slightly casual construction, keeping the set visually unified in mixed text.
It works well for branding and packaging that benefit from a friendly, informal voice, as well as posters, social media graphics, and short headlines where the slanted rhythm adds energy. It can also serve in subheads or display-sized UI callouts when a personable tone is desired, especially when paired with a more neutral text face.
The overall tone is approachable and upbeat, reading like a neat marker or casual handwriting translated into a clean sans. Its slant and rounded finishing give it a conversational, personable character without becoming overly decorative. The result feels contemporary and friendly, suited to messages that want warmth and ease.
The design appears intended to deliver a handwriting-adjacent sans that remains clean and consistent for digital composition. Its rounded terminals, steady stroke weight, and flowing slant suggest a focus on warmth and readability in display and short-text settings rather than formal editorial neutrality.
Uppercase forms keep a straightforward, legible skeleton, while the lowercase introduces more personality in shapes like a, g, and y, reinforcing the handwritten impression. The spacing and consistent stroke weight help maintain clarity in sentences, and the smooth curves prevent the texture from feeling rigid or technical.