Sans Normal Endaj 7 is a very light, normal width, low contrast, upright, tall x-height font visually similar to 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, headlines, captions, minimal, airy, clean, modern, calm, neutral clarity, modern branding, minimalism, functional readability, geometric, monoline, open apertures, rounded terminals, even rhythm.
A monoline sans with a light, even stroke and largely geometric construction. Curves are smooth and circular, with generous counters and open apertures that keep letterforms bright and legible. Terminals are clean and mostly rounded, with simple joins and little to no modulation, producing an orderly texture in words. Proportions feel slightly condensed in the uppercase with straightforward, utilitarian capitals, while the lowercase maintains clear differentiation and a consistent, quiet rhythm.
Works well for interface typography, navigation, and product copy where a light, modern tone is desired. It also fits editorial settings for headings, pull quotes, and short-to-medium passages, and can support minimalist branding systems that rely on clean geometry and generous whitespace.
The overall tone is neutral and contemporary, reading as understated and refined rather than expressive or playful. Its light touch and uncluttered shapes give it an airy, careful presence that suits modern, design-forward contexts.
The design appears intended to deliver a contemporary, geometric sans voice with a gentle footprint: simple construction, open shapes, and a consistent stroke that stays readable while feeling light and unobtrusive.
Numerals follow the same linear logic and smooth curvature, with a clear, open “0” and flowing “2/3” forms. The sample text shows stable spacing and a soft, even color on the page, favoring clarity and restraint over strong personality.