Sans Faceted Etwa 7 is a regular weight, very wide, low contrast, italic, tall x-height font visually similar to 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, tech ui, tech, futuristic, sporty, mechanical, assertive, sci-fi styling, speed emphasis, industrial tone, display impact, angular, faceted, chamfered, forward-leaning, geometric.
A forward-leaning sans with chamfered, faceted contours that replace most curves with straight segments and clipped corners. Strokes are monolinear with crisp terminals, producing a hard-edged, engineered texture. Proportions emphasize breadth and speed: counters are relatively open, apertures are clean, and round letters (O, Q, G) read as octagonal forms. The lowercase shows a tall, compact rhythm with simplified joins and sturdy, rectangular bowls, while numerals follow the same cut-corner geometry for consistent color in mixed alphanumeric settings.
Best suited to headlines, logotypes, posters, and short UI labels where its angular detailing stays legible and provides character. It also performs well for product branding, esports/motorsport identities, packaging, and titling that mixes letters and numbers, especially where a fast, technical voice is desired.
The overall tone feels technical and performance-oriented, with a sleek, aerodynamic slant and a rugged, machined finish. Its faceted shapes evoke sci‑fi interfaces, motorsport branding, and industrial product design, projecting precision and momentum rather than softness or warmth.
The design appears intended to deliver a contemporary, speed-driven sans that signals technology and engineered precision through clipped corners and planar, polygonal construction. The consistent faceting across the set suggests a focus on strong visual identity in display and branding contexts.
The distinctive cut corners and polygonal rounds create strong word shapes at display sizes, and the italic angle adds motion even in short headlines. The geometry remains consistent across caps, lowercase, and figures, helping signage-like strings and model numbers look intentional rather than default.